About us

We were once the first to start caring for our curly wavy hair. We were tired of it not looking the way we wanted. It was treated like someone with straight hair, but that's harmful to curls. We quickly became bogged down in a sea of information, and lost sight of the forest for the trees. That's how the Curly Wavy initiative was born. Basic information, simple, in one place, where you can also buy the right products. We've carefully compiled the right information and the right, healthy products for you.

These pages are intended to help you get started and prevent you from getting bogged down in a mountain of information. There's a wealth of information available, and in-depth research can be done online. Want to know the owner's routine? Then also check out the hair information page.

We'll explain the basics to you, to simplify your routine. Simple: all the information and products in one place.

Want to start nourishing and caring for your curly wavy hair? Is your hair thin, damaged, or does it need something else? Tailor your webshop products accordingly. Check the hair information page or browse the webshop. You can search and filter the webshop based on your needs.

We care for your Curly Wavy hair!